Online Class: Modern Marketing Strategies for Small Business

Name: Modern Marketing Strategies for Small Business
Price: 95.00 USD

Designed to cut through the complexity of modern marketing, this course offers small-business owners the tools to create meaningful connections with their target audience using both fresh and time-tested methods. By the end, learners will have a tangible marketing plan to boost brand recognition and foster customer loyalty.

$95.00
no certificate

- OR -

$120.00
with CEU Certificate*

Start Right Now!

$120.00 (with CEU Certificate)

Taking multiple courses? Save with our platinum program.

15

Lessons
23

Exams &
Assignments
1,555

Students
have taken this course
7

Hours
average time
0.7

CEUs

Course Description

In the ever-evolving landscape of the 21st-century marketplace, small businesses face unparalleled opportunities-and unprecedented challenges. Imagine a world where your business doesn't just survive but thrives, where your brand resonates powerfully with your ideal customers, and where your marketing efforts create a ripple effect of growth and loyalty. This isn't a far-off dream; it's the reality this course is designed to help you build.

Welcome to the definitive course in modern small business marketing-a transformative journey that equips you with the skills, strategies, and insights to master the dynamic challenges of today's business world. Whether you're launching your first venture or looking to elevate an existing business, this course delivers the tools and confidence to craft a marketing strategy that works-tailored to your goals, your vision, and your unique strengths.

Picture this: You've got the drive, the idea, and the passion to succeed. But the choices ahead feel overwhelming. Should you focus on a brick-and-mortar presence, go all-in online, or strike the perfect balance between the two? Should your marketing efforts speak to a local audience, expand nationally, or venture into the global marketplace? This course helps you cut through the noise, providing clarity and actionable strategies to navigate these critical decisions with ease.

What makes this course stand out? It's not just another cookie-cutter marketing class. Here, you'll uncover fresh, innovative approaches that challenge outdated thinking. Learn to see opportunities where others see obstacles. Gain insights into leveraging both traditional and digital channels effectively. Discover how to reach and engage your audience in a way that feels authentic, builds trust, and drives results.

But this course doesn't stop at theory-it's about transformation. You'll walk away with more than just knowledge; you'll have a clear, actionable plan to build and sustain a marketing strategy that supports your business for the long haul. By the end, you'll be equipped to face the fluctuating demands of today's economy with confidence and resilience.

Are you ready to invest in your business's future? Enroll now to take the first step in mastering the art and science of small business marketing. Your future customers are out there waiting. Let's make sure they find you.

Courses Frequently Bought Together:

Advertising, Marketing and Sales Writing

Mastering Conversation Skills

Completely Online
Self-Paced
Printable Lessons
Full HD Video
6 Months to Complete
24/7 Availability
Start Anytime
PC & Mac Compatible
Android & iOS Friendly
Accredited CEUs

Universal Class is an IACET Accredited Provider

Course Lessons

Average Lesson Rating:

"Extraordinarily Helpful"

(891 votes)

Lesson 1. Networking for Success
Transitioning from an employee to an entrepreneur involves constant self-promotion, presenting yourself effectively every day to highlight your value. This transformation requires embracing opportunities for connection and honing the skill to pitch your business organically in various social settings.
Lesson 2. Marketing 101: Elevate Your Business
Registering a 'Doing Business As' (DBA) can strategically enhance local recognition. Leverage its presence in newspapers for networking and exposure, creating organic engagement with community businesses.
Lesson 3. Crafting a Community-Centric Business Portfolio
A compelling professional portfolio is vital for illustrating your business's narrative and capabilities to potential clients within your locale. Whether showcasing service excellence or product quality, a portfolio enhances your business credibility and appeal through authentic examples and endorsements.
Lesson 4. Innovative Trends in List Building for 2023 and Beyond
List building is fundamental across all business stages, facilitating targeted marketing communications. Delegating list management to a specialized team and utilizing CRM tools enhances engagement and scalability.
Lesson 5. From Local to National: Elevating Your Business Impact
Partnerships with influencers and complementary service providers can exponentially grow a business's national presence. Such collaborations not only align brands with shared missions but also connect them with expanded audiences, enhancing credibility and reinforcing brand values.
Lesson 6. Strategic Marketing: Building Blocks for Business Success
A thorough understanding of the 4 Ps—Product, Price, Place, Promotion—enables the creation of a cohesive marketing strategy tailored to business goals and customer expectations. Continuous adaptation to market feedback and technological advancements ensures the strategy remains responsive and effective in changing environments.
Lesson 7. The Art of Pitching: A Guide to Investor Collaboration
The key to investor engagement lies in balancing a story of potential with substantial evidence, ensuring your marketing plan proves its worth through solid data and a competent team narrative. Smartly selecting investors who echo your ethos can transform financial backing into valuable mentorship and network expansion.
Lesson 8. Brick-and-Mortar Triumph: Navigating Modern Challenges with Timeless Strategies
Brick-and-mortar stores continue to thrive by anchoring communities and building customer trust through authentic interactions. Strategic marketing, both traditional and modern, is vital for their endurance in a digital-heavy era.
Lesson 9. Harnessing Emerging Technologies in Marketing
Artificial intelligence and machine learning are transforming marketing strategies by analyzing extensive data sets to personalize customer experiences and predict trends. E-commerce platforms using AI increase conversion rates by recommending relevant products based on customer behavior, enhancing shopping experiences with tailored suggestions.
Lesson 10. The Digital Transformation of Advertising
Site ads and opt-in advertising drive personalized consumer interactions, converting passive viewers into active buyers. Complemented by PPC campaigns, these approaches ensure immediate visibility and long-term brand loyalty.
Lesson 11. Unlocking Modern Marketing: Radio, TV, and Beyond
By integrating traditional avenues with modern innovations, businesses can forge meaningful connections and grow efficiently. Understanding evolving technology and regulations allows them to adapt marketing strategies, enhancing brand reach and customer satisfaction.
Lesson 12. Connecting Generations: Social Media's Unifying Power
Effective marketing strategies now require tailoring offerings using sophisticated buyer profiling and data analytics, respecting privacy and ethical practices. This personalization allows businesses to identify high-value customer groups and engage with them more effectively on platforms like Amazon and Netflix.
Lesson 13. From Competitors to Collaborators: Building Global Partnerships
Integrity and trust are essential in global business, requiring companies to prioritize ethical practices to build lasting partnerships. By aligning with local values, businesses can cultivate respect and long-term credibility in diverse markets.
Lesson 14. Empathy Meets Efficiency: Personalizing Service with CRM
CRM systems like ACT and Infusionsoft highlight the growing importance of combining automated marketing capabilities with customer relationship management, facilitating better-targeted interactions and brand loyalty. These platforms empower businesses to maintain comprehensive records, align marketing strategies and foster profound connections with clients.
Lesson 15. Essentials of Building a Marketing Budget
A strategic marketing budget is vital for anticipating future expenses and aligning marketing efforts with overall business goals. A thoughtful allocation ensures effective resource use, leading to potential increases in sales and customer satisfaction thanks to enhanced employee motivation and performance.

Learning Outcomes

By successfully completing this course, students will be able to:

Demonstrate effective communication skills to articulate personal and business value in various social interactions, enhancing networking opportunities.
Organize and maintain a comprehensive master list of contacts, utilizing personalized outreach strategies to maximize business growth and engagement.
Define key marketing concepts such as creating a budget, utilizing local resources, and crafting visual identity elements to achieve effective brand visibility and engagement.
Organize a strategic marketing plan by allocating 7-8% of revenue to marketing efforts, researching competitors, registering a DBA for local exposure, and employing creative promotional tactics.
Demonstrate effective strategies for networking within the local community to enhance business visibility and build valuable relationships.
Develop a professional portfolio highlighting past successes and expertise, tailored to engage potential clients and support local networking efforts.
Evaluate the effectiveness of list-building strategies by analyzing email marketing campaign metrics to identify areas for improvement and optimize conversion rates.
Demonstrate the ability to create a targeted list of potential clients by selecting appropriate software tools and techniques for efficient database management.
Define the key strategies for networking within national niche associations and articulate their impact on business growth.
Identify and evaluate marketing techniques suitable for expanding a brand’s reach to a national audience through digital and collaborative efforts.
Conduct comprehensive primary and secondary research to understand market conditions, customer preferences, and economic factors influencing your product or service's positioning.
Define and analyze the competitive landscape to identify market gaps and differentiate your company's offerings from competitors effectively.
Identify key personal and professional strengths to effectively present and distinguish a marketing plan to potential investors.
Demonstrate mastery of lesson content at levels of 70% or higher.

Additional Course Information

Document Your Lifelong Learning Achievements
Earn an Official Certificate Documenting Course Hours and CEUs
Verify Your Certificate with a Unique Serial Number Online

View and Share Your Certificate Online or Download/Print as PDF
Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media

Course Title: Modern Marketing Strategies for Small Business

Course Number: 7550395

Lessons Rating: 4.3 / 5 Stars (891 votes)

Languages: English - United States, Canada and other English speaking countries

Category:

UniversalClass.com > Entrepreneurship > Marketing

Availability: This course is available online in all U.S. states, including California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, and Georgia. It’s also offered in English-speaking countries, including the UK, Canada, Australia, and New Zealand.

Last Updated: February 2024

CEU Value: 0.7 IACET CEUs (Continuing Education Units)

CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).

Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.

Course Type: Self-Paced, Online Classes

Assessment Method: Lesson assignments and review exams

Instructor: John Chouinard

Syllabus: View Syllabus

Course Fee: $120.00 U.S. dollars