Online Class: Product Management 101

Venture into the art and discipline of product management, where innovators craft products that serve as genuine solutions rather than simple goods. Explore methodologies like Agile and Scrum to understand how tech giants orchestrate seamless launches from ideation to market success.
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  • 14
    Lessons
  • 22
    Exams &
    Assignments
  • 1,301
    Students
    have taken this course
  • 9
    Hours
    average time
  • 0.9
    CEUs
 
 
 

Course Description

Mastering Product Management: Steering Your Product's Journey from Vision to Reality

Step inside the dynamic realm of product management, where the magic of innovation meets the practicality of execution. Dive deep into the art and science of curating products that resonate, products that aren't just goods but solutions, addressing genuine needs, at just the perfect moment. For every product genius behind revolutionary offerings, there's an unsung hero – the product manager.

Picture the role of a product manager as that of an orchestra conductor. Just as a conductor must bring together various instruments to create harmony, the product manager seamlessly weaves the aspirations of customers, the pulse of the business, and the prowess of technology into a symphony of successful products. From behemoths like Apple to burgeoning startups, a product manager's touch transforms a mere idea into a tangible masterpiece.

Take, for instance, the legends at Apple, Inc., a company awash with iconic products like the iPhone, iTunes, and Apple TV. Orchestrating the journey of each of these products is a visionary product manager, navigating its lifecycle from nebulous inception to triumphant release. It's no surprise that giants like Steve Jobs commenced their careers as product managers. For the role doesn't just cultivate products; it cultivates leaders, visionaries who often ascend to the highest echelons of corporate leadership.

Let's embark on a hypothetical journey with Company ABC, a tech titan crafting cutting-edge software for the service sector. Envision their collaboration with XYZ Hotels, a prestigious hotel chain. Their shared goal? Crafting an unparalleled software solution, streamlining hotel management. At the helm of this endeavor is the product manager, charting the product's voyage from ideation to culmination.

But the world of product management isn't monolithic. It's a mosaic of methodologies and approaches. Our course dives deep into the Agile framework, spotlighting Scrum - the crown jewel of software development. Imagine a tight-knit team, a microcosm of talent, iterating their way through 1-2 week 'Sprints,' each culminating in a refined product iteration, inching closer to perfection.

Unpack the multi-faceted role of a product manager, explore the intricacies of software product evolution, and immerse yourself in Agile and Scrum dynamics. Plus, glean insights into the ethos of product management at tech titans like Google, Microsoft, and Apple.

Join us, and don't just learn product management – embody it. Become the catalyst driving products from the realms of imagination to the hands of eager consumers.

Courses Frequently Bought Together:
  • Completely Online
  • Self-Paced
  • Printable Lessons
  • Full HD Video  
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider
 
 

Course Lessons

Average Lesson Rating:
4.7 / 5 Stars (Average Rating)
"Extraordinarily Helpful"
(785 votes)

  • Lesson 1. Agile 101: Mastering Scrum for Effective Software Development

    With its roots critiquing rigid sequential strategies, Agile champions flexibility and ongoing user engagement, assuring competitive advantages and internal efficiencies through regular iteration reviews. Scrum, a cornerstone of Agile, emphasizes clear communication, empowering teams to swiftly pivot and self-organize in response to emerging challenges or requirements.

  • Lesson 2. The Art of Product Ownership in Agile Teams

    Product managers helm the creation and strategic direction of products, acting as a linchpin between teams and the market needs. Conversely, Agile's product owners bridge stakeholders with Scrum teams, optimizing development based on iterative feedback and prioritizing tasks to maximize value.

  • Lesson 3. Navigating Scrum: The Team and ScrumMaster's Guide

    The ScrumMaster facilitates the team's use of Scrum, encourages self-organization, and protects the team from external impediments while maintaining transparency. Although not in a managerial role, the ScrumMaster uses a checklist of proactive questions to ensure all aspects of the Scrum process are actively monitored and enhanced.

  • Lesson 4. Mastering Sprint Meetings

    Scrum fosters agility and responsiveness through meticulously timed sprints, enabling teams to incrementally build and iterate on product features. Regular sprint meetings ensure coordination, while retrospectives highlight areas for team improvement, ensuring consistent delivery of valuable increments.

  • Lesson 5. Navigating the Complex World of Product Management: Recognize and Avoid Frequent Pitfalls

    Product management revolves around creating valuable products by addressing customer needs while balancing business strategy and technology. To thrive, managers must distinguish between productive innovation and novelty for novelty's sake, ensuring user needs are aligned with product features.

  • Lesson 6. Envisioning the Future: The Role of Vision in Product Success

    Fostering a unified team around a captivating product vision, like the iPhone's touchscreen innovation, encourages creativity and ensures everyone is aligned towards a common goal. This unity is crucial for agile development's success as it channels excitement and collaboration.

  • Lesson 7. From Ideas to Vision: The Art of Product Planning

    Vision boards and vision statements align the team's efforts by clearly defining product goals, target markets, and value propositions. Avoiding common pitfalls like analysis paralysis and prophetic visions ensures the practical advancement of product concepts.

  • Lesson 8. Unlocking Value: Effective Product Backlog Management

    A well-groomed product backlog is vital for Scrum’s iterative process, ensuring tasks are continuously refined, estimated, and aligned with customer needs. Through thematic categorization and constant adjustments, the backlog remains relevant and assists in efficient sprint execution.

  • Lesson 9. Mastering the Art of Scrum Estimation: Techniques and Challenges

    Scrum estimation employs a point-based system that emphasizes understanding task size, rather than time, enabling dynamic backlog prioritization and effective use of team velocity. To ensure product quality, Scrum integrates QA practices throughout sprints, while emphasizing minimal technical debt and adherence to agile principles.

  • Lesson 10. Navigating the Path to a Successful Product Launch

    Release burndown charts and plans track and guide a product's progression, ensuring alignment with projected goals and adaptability to changes. The burndown visualizes the effort remaining, and a comprehensive plan keeps all stakeholders informed and coordinated.

  • Lesson 11. Envisioning the Product: Crafting a Vision for Success

    Effective product visions inspire creativity within development teams, engaging stakeholders and ensuring everyone’s alignment with the product's goals for market success. By introducing only the minimal essential features, businesses can swiftly reach markets, receive timely feedback, and adapt faster, much like Apple's strategic iPhone releases.

  • Lesson 12. Sprint Meetings Unveiled: Purpose, Process, and Productivity

    Sprint meetings in Scrum are essential for planning and advancing product development through collaborative communication, with sprints typically lasting between one to four weeks to create potentially shippable product increments.

  • Lesson 13. The Dynamic Role of Product Managers Across Companies

    Product management styles vary by company, influenced by transparency, team ratios, and strategy approaches like bottom-up and top-down. Different cultural environments, such as those at Apple, Google, and Amazon, affect how product managers operate and innovate.

  • Lesson 14. Product Manager: The CEO of the Product

    To become a successful product manager, a solid education in business or engineering is advisable, although real-world experience and demonstrable skills can outweigh formal qualifications. The career demands a unique blend of marketing, engineering, and managerial expertise, often accompanied by relevant certifications.
 

Learning Outcomes

By successfully completing this course, students will be able to:
  • Define the roles and responsibilities within a Scrum team, including key positions like Scrum Master and Product Owner, by the end of the lesson.
  • Identify the stages of the Agile product lifecycle and articulate the purpose and activities involved in each stage.
  • Differentiate between the roles of product manager and product owner by detailing their unique responsibilities in Agile and Scrum methodologies.
  • Identify the key responsibilities of a product manager, including strategy development and team coordination, to ensure successful product launches.
  • Demonstrate the ability to identify effective work agreements that enhance team efficiency and success in a Scrum environment.
  • Recognize the unique roles and responsibilities of Scrum development team members and the ScrumMaster within the Scrum framework.
  • Define the purpose and structure of different sprint meetings and describe their role in enhancing team collaboration and communication within the Scrum framework.
  • Identify and demonstrate effective strategies for conducting sprint planning, daily stand-up, review, and retrospective meetings to improve team performance and project outcomes.
  • Demonstrate the ability to differentiate between customer needs and product requirements in the context of product management.
  • Identify common pitfalls in product management that lead to unsuccessful products and propose strategies to avoid them.
  • Demonstrate the ability to prioritize features for a minimal marketable product by evaluating customer needs, potential ROI, and simplicity in design.
  • Define the characteristics of an effective product vision by identifying key elements such as target customer, value addition, and competitive advantage.
  • Define the role of prototype creation in the product vision process by outlining its benefits and limitations.
  • Demonstrate mastery of lesson content at levels of 70% or higher.
 

Additional Course Information

Online CEU Certificate
  • Document Your Lifelong Learning Achievements
  • Earn an Official Certificate Documenting Course Hours and CEUs
  • Verify Your Certificate with a Unique Serial Number Online
  • View and Share Your Certificate Online or Download/Print as PDF
  • Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
Document Your CEUs on Your Resume
 
Course Title: Product Management 101
Course Number: 8900369
Lessons Rating: 4.7 / 5 Stars (785 votes)
Languages: English - United States, Canada and other English speaking countries
Availability: This course is available online in all U.S. states, including California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, and Georgia. It’s also offered in English-speaking countries, including the UK, Canada, Australia, and New Zealand.
Last Updated: May 2024
CEU Value: 0.9 IACET CEUs (Continuing Education Units)
CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).
Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.
Course Type: Self-Paced, Online Classes
Assessment Method: Lesson assignments and review exams
Instructor: Linda Zavadil
Syllabus: View Syllabus
Course Fee: $120.00 U.S. dollars

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Student Testimonials

  • "The course is very helpful in understanding the product management process and agile. It really breaks down each role and responsibility." -- Junice S.
  • "I thought it was a great introduction to product management." -- Benny W.
  • "Overall Very helpful course. I am not in this field of work but was interested to learn about it." -- Terry B.

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