Online Class: How to Write a Business Plan

no certificate
with CEU Certificate*
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8Lessons
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18Exams &
Assignments -
4,188Students
have taken this course -
5Hours
average time -
0.5CEUs
Course Description
Crafting the Blueprint: Mastering the Art of Business Planning
In the bustling world of entrepreneurship, where dreams are vast and the market ever-evolving, having a structured, articulate, and forward-thinking plan is not just advisable, it's indispensable. Many seasoned CPAs assert that the absence of a well-crafted business plan is the prime pitfall for nascent businesses. A business without a plan is like a ship without a compass; it might sail smoothly initially but can easily get lost or capsized amidst unforeseen challenges.
The adage "failing to plan is planning to fail" holds especially true in business. Entrepreneurs often grapple with seemingly minor hurdles, which, with foresight and planning, might have been mere stepping stones. Without a documented strategy, there's no roadmap to visualize, no north star to guide during tumultuous times.
Creating an impactful business plan is an intricate dance of meticulous research, keen understanding, and effective presentation. It's not just a document, but a reflection of your vision, mission, and the very ethos of what your venture stands for. This course aims to meticulously guide you through every nuance of crafting this vital instrument. You'll gain insights into what investors prioritize in a plan, how to make compelling presentations, and which aspects of your business strategy can significantly sway financial outcomes.
Moreover, this course isn’t just about creating a document; it’s about understanding and internalizing the strategic essence of business. We’ll share invaluable writing techniques that provide your plan the sheen of professionalism without the hefty cost of hiring a specialist.
By the culmination of this course, you'll be armed with a reservoir of knowledge, and more importantly, the confidence to create a business plan that not only informs but also impresses and persuades. Let’s set the stage for your business's success!
Course Modules:
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Lesson 1: Plan Your Plan
Foundations are paramount. Understand the importance of planning before plunging into the writing process. This lesson sets the tone for the entire course, ensuring clarity of vision and purpose. -
Lesson 2: Structure and Sequence
Learn the anatomy of a robust business plan. Dive into the optimal sequence that resonates with stakeholders, ensuring each section flows seamlessly into the next. -
Lesson 3: Important Details
Delve deep into the nitty-gritty. Highlighting vital components, this lesson emphasizes elements that can make or break your business strategy. -
Lesson 4: The Executive Summary
The front window to your business plan, this section often gets the most eyeballs. Understand the art of creating a concise yet comprehensive executive summary that captivates from the get-go. -
Lesson 5: Financials
Numbers tell a tale. Unravel the intricacies of showcasing your financial projections, understanding investor metrics, and painting a realistic yet promising financial future. -
Lesson 6: Market Research
The bedrock of any business strategy. Understand your market landscape, identify trends, and learn to present data that validates your business proposition. -
Lesson 7: Competition
No business exists in a vacuum. This lesson helps you adeptly analyze your competition, identifying gaps in the market and positioning your business as a front runner. -
Lesson 8: Support Documents and Working Your Plan
It's not just about creating the plan but living it. Learn the importance of auxiliary documents and the iterative process of refining your strategy as your business evolves.
Your business idea deserves a blueprint that mirrors its potential. Dive into this course and sculpt a business plan that stands as a testament to your vision, dedication, and entrepreneurial spirit. Here's to planning for prosperity!
- Completely Online
- Self-Paced
- Printable Lessons
- Full HD Video
- 6 Months to Complete
- 24/7 Availability
- Start Anytime
- PC & Mac Compatible
- Android & iOS Friendly
- Accredited CEUs

Course Lessons
Lesson 1. The Blueprint to Thrive: Creating an Impactful Business Plan
Integrating detailed market analysis and strategic execution, a business plan becomes a compelling pitch and an internal guide. Through thoughtful narrative and precise financial forecasting, entrepreneurs can engage investors and navigate complex market landscapes effectively.Lesson 2. The Art of Persuasive Business Planning
The Executive Summary serves as your business's opening statement, offering a captivating glimpse into your company's purpose and value. Use it as a compelling pitch that highlights financial projections and strategic goals to engage potential investors and stakeholders.Lesson 3. Strategic Planning: Business Plan Foundations and Future
At the heart of an exceptional business plan lies the ability to translate mission-driven goals into actionable strategies, while ensuring adaptability in a fast-changing market. Through sections like Competitive Analysis and Marketing Insights, the plan not only attracts investors but intertwines aspirations with concrete measures for growth.Lesson 4. Captivate and Inspire: The Role of Executive Summaries in Business Success
When penned effectively, the Executive Summary serves as a concise narrative that vividly portrays your business's goals, offerings, and unique advantages. Make it the crown jewel of your plan, ensuring it enhances first impressions and encourages further engagement.Lesson 5. Unlocking Business Potential Through Financial Literacy
Meticulously prepared financial reports by certified accountants hold the key to unlocking trust with investors, reflecting a business's performance and future ambitions. Transparency and accuracy in these documents demonstrate management's commitment and can be pivotal in securing investment and fostering growth.Lesson 6. The Power of Market Research and Consumer Understanding
Market research forms the cornerstone of strategic business decisions by providing insights into consumer behavior, competitive dynamics, and technological advancements. Leveraging both secondary and primary research methodologies helps in understanding market opportunities and crafting targeted marketing plans.Lesson 7. Understanding Your Market Rivals: A Comprehensive Guide
Part of crafting a persuasive business plan involves showcasing a deep understanding of your competitors through a well-researched Competitive Analysis. Highlighting the competitive landscape in a concise and accessible format demonstrates preparedness to potential investors.Lesson 8. The Business Blueprint
A business plan anchored in the latest research and statistics, coupled with clear formatting and digital adaptability, ensures clarity and engagement, crucial for informing and persuading stakeholders. Utilizing digital tools like video conferencing and data visualization enhances the modern appeal of the presentation.
Learning Outcomes
- Identify and analyze target market needs and competitive strengths to design effective marketing strategies and operational plans for a business.
- Define the key components of a successful business plan including the Executive Summary, Company Profile, Marketing Plan, and Competition Analysis.
- Demonstrate an understanding of target market analysis by conducting a SWOT analysis to identify a business's market position and competitive advantages.
- Define the key components of a business plan, including the Executive Summary, to effectively communicate a business's objectives and strategies to potential investors.
- Articulate key competitive advantages within a detailed marketing strategy that effectively targets market segments and enhances brand awareness.
- Demonstrate the ability to craft an executive summary that captures the essence of a complete business plan and showcases business vision and mission clearly.
- Define the key elements of an effective Executive Summary in a business plan, ensuring the summary is both engaging and informative.
- Demonstrate the ability to write a concise and compelling Executive Summary, integrating essential information about company objectives, market analysis, and financial projections.
- Define the role of financial statements in reflecting a company's journey, vision, and potential for growth to investors and stakeholders.
- Demonstrate the ability to prepare and present financial projections that provide insights into a company’s anticipated growth, efficiency, and return-on-investment to potential investors.
- Identify and describe methods to segment the target market based on demographic, psychographic, and behavioral criteria
- Recognize the difference between primary and secondary market research and outline specific techniques for each approach
- Demonstrate the ability to conduct a comprehensive competitive analysis by identifying and assessing key competitors' strengths and weaknesses.
- Demonstrate mastery of lesson content at levels of 70% or higher.
Additional Course Information

- Document Your Lifelong Learning Achievements
- Earn an Official Certificate Documenting Course Hours and CEUs
- Verify Your Certificate with a Unique Serial Number Online
- View and Share Your Certificate Online or Download/Print as PDF
- Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media

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Time to complete | 6 months |
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Time to complete | 6 months |
No. of courses | 1 course |
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Includes CEUs |
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Time to complete | 12 Months |
No. of courses | 600+ |
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Includes CEUs |
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Self-paced |
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Instructor support |
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Time to complete | 24 Months |
No. of courses | 600+ |
Student Testimonials
- "It was great, very detailed, straight to the point , and easy to understand." -- Trinesha L.
- "This course was truly helpful and needful in giving the information in the respected areas." -- Mr fred K.
- "What was most helpful was the structure and Content sections. They were very complete." -- Steven C.
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