Online Class: Digital Marketing Fundamentals

Name: Digital Marketing Fundamentals
Price: 95.00 USD

Unlock the potential of digital marketing through a course that intertwines historical insights and modern techniques, equipping you with the tools to captivate and convert in today's online arena. Dive into SEO, PPC, and content marketing strategies, mastering digital visibility and influence, and emerging as a key player in the digital domain.

$95.00
no certificate

- OR -

$120.00
with CEU Certificate*

Start Right Now!

$120.00 (with CEU Certificate)

Taking multiple courses? Save with our platinum program.

15

Lessons
21

Exams &
Assignments
6

Hours
average time
0.6

CEUs

Course Description

Imagine embarking on a journey that not only equips you with the essential tools to navigate the digital world but also transforms the very essence of how you perceive and engage with it. Welcome to "Digital Marketing Fundamentals," where learning unfolds as an exciting narrative rather than mere instruction. This course is not simply another online offering; it's a passport to innovation, creativity, and unparalleled professional growth.

At the heart of the digital revolution lies a profound understanding of its history and the intricate web that connects consumer behavior to artistic strategy. In this course, you will journey through the ages—exploring how ancient symbols evolved into today's digital campaigns. This historical tapestry highlights the significance of adapting tactics to remain relevant in a fast-paced digital era, unleashing the magic of blending art and science to craft powerful messages that captivate and persuade.

As you delve deeper, you'll tap into the mysteries of Search Engine Optimization (SEO), discovering how to power digital visibility in a fiercely competitive landscape. Picture yourself unlocking the secrets of analytics, decoding user behavior, and mastering the art of staying one step ahead. With every lesson, you'll become more adept at aligning businesses with the ever-evolving expectations of digital users, making your expertise a critical asset in the relentless pursuit of growth and relevance.

But what is a digital landscape without its vibrant social media platforms? Imagine crafting compelling stories that humanize brands and foster authentic connections with audiences. In "Digital Marketing Fundamentals," you'll explore how platforms like Instagram can become canvases for creativity and innovation, captivating millennials and Gen Z while transforming industries like fashion, beauty, and travel. Through this course, you will learn to breathe life into brands, forging connections that resonate and endure.

Content marketing becomes your stage where data-driven decisions and trend alignment create a symphonic synergy. As a student in this course, you'll harness SEO and analytics to optimize resources effectively, ensuring that every piece of content resonates with the ever-changing melodies of consumer preferences. This mastery enhances your adaptability, visibility, and growth within a competitive marketplace, empowering you with skills that transcend the ordinary.

Imagine the thrill of mastering Pay-Per-Click (PPC) advertising, where strategy meets precision, and every click can unlock a cascade of opportunities. This course immerses you in the dynamic world of PPC, equipping you with the skills to navigate changing consumer behaviors and technological advancements. You'll merge targeted reach with data-driven strategies, ensuring relevant audience engagement while sustaining growth and competitive advantage.

As your journey unfolds, you'll discover the art and science of email marketing, where segmentation meets AI to create personalized, meaningful interactions. Envision yourself crafting messages that aren't just opened but cherished, thanks to data-driven insights and machine learning. This course empowers you to wield dynamic content personalization, enhancing your ability to enrich consumer interactions across digital platforms.

By the time you complete "Digital Marketing Fundamentals," you'll have become an architect of digital strategies, fluent in the language of Key Performance Indicators (KPIs) and adept at aligning them with business objectives. You will learn to lead with insights and data, making informed decisions that optimize campaigns and drive exceptional results.

Imagine transforming simple digital interactions into actions that matter, mastering the art of the landing page, and crafting influencer marketing campaigns that resonate with authenticity. This course will guide you through the labyrinth of pixels, helping you construct effective pages that captivate and convert. You'll gain insights into the power of influencer engagement, learning how to select influencers whose values align with yours for maximum impact.

Picture yourself mastering the art of grabbing attention on smaller screens, where immediacy and engagement reign supreme. This course equips you with strategies to accommodate shorter attention spans, ensuring that concise, captivating content finds its mark on mobile users.

As you complete your journey, you'll emerge not only as a participant in the digital marketplace but as a creator, equipped to shape its future. "Digital Marketing Fundamentals" is your gateway to success, a course that promises transformation, empowerment, and the skills to thrive in an ever-changing landscape. Enroll today, and let this journey unfold your digital marketing mastery.

Courses Frequently Bought Together:

Developing Strategic Thinking Skills

Job Interview Skills and Techniques

Agile and Scrum Fundamentals

Completely Online
Self-Paced
6 Months to Complete
24/7 Availability
Start Anytime
PC & Mac Compatible
Android & iOS Friendly
Accredited CEUs

Universal Class is an IACET Accredited Provider

Course Lessons

Lesson 1. Tracing Marketing Roots: From Ancient Symbols to Digital Campaigns
The history of marketing reveals how traditional practices laid the groundwork for modern strategies, emphasizing the importance of understanding consumer behavior and adaptive tactics to remain relevant in the digital era. From ancient branding efforts to the rise of advertising agencies, this evolution highlights the continuous blend of art and science to craft persuasive messages.
Lesson 2. SEO Fundamentals: Powering Digital Visibility
An effective SEO strategy requires understanding user behavior, leveraging analytics to refine tactics and fostering competitive advantage. Embracing its complexities aligns businesses with evolving digital user expectations, ensuring lasting growth and relevance in a dynamic landscape.
Lesson 3. The Dynamic Social Media Landscape for Digital Marketing
Instagram captivates millennials and Gen Z with aesthetically pleasing content, making it ideal for industries like fashion, beauty, and travel. Brands can humanize themselves through storytelling features like Stories and Reels, fostering authentic connections with their audience.
Lesson 4. Building Brand Identity Through Content Marketing
The synergy of SEO and analytics in content marketing empowers data-driven decisions, optimizing resource allocation and ensuring content resonates with evolving consumer preferences. By staying tuned to digital trends, brands enhance adaptability, visibility, and growth within the competitive marketplace.
Lesson 5. Mastering the Art of Pay-Per-Click Advertising: Strategies for Success
Amidst a rapidly evolving digital advertising landscape, PPC adapts to changing consumer behaviors and technological advancements, securing its role as an indispensable resource for marketers. Combining targeted reach with data-driven strategies, it ensures relevant audience engagement while supporting sustained growth and competitive advantage.
Lesson 6. The Art and Science of Email Open Rates
Effective segmentation and the use of AI tools enable marketers to tailor messages that are timely and relevant, optimizing communication across various digital platforms. Data-driven insights and machine learning facilitate dynamic content personalization for enriched consumer interactions.
Lesson 7. Leveraging KPIs for Effective Digital Strategy
Key Performance Indicators (KPIs) in digital marketing are vital metrics that guide marketers in evaluating the effectiveness of their strategies and aligning them with business objectives. By carefully analyzing aspects like website traffic, engagement, conversion rates, and ROI, marketers can make informed decisions and optimize campaigns for better results.
Lesson 8. Converting Pixels to Action: Mastering the Digital Landing Page
Building Effective Landing Pages
Lesson 9. The Transformation of Digital Marketing Through Influencer Engagement
Crafting effective influencer campaigns involves selecting influencers with aligned values and robust audience engagement, reshaping brand messages to resonate authentically. Success metrics include setting clear KPIs, tracking conversion impacts, and aligning strategy with real-time analytics.
Lesson 10. Synergy in Digital Promotion: Unraveling the Dynamics of Affiliate Marketing
Negotiators adept in managing emotions enhance their effectiveness by maintaining calm under pressure, transforming challenges into solutions. Incorporating emotional intelligence and self-awareness allows for empathy and patience, which facilitate better outcomes and build stronger relationships.
Lesson 11. The Art of Grabbing Attention on Smaller Screens
Mobile users demand immediacy, leading to shorter attention spans that marketers must accommodate with concise, engaging content. As studies indicate significant mobile usage, grasping browsing patterns like micro-moments helps brands enhance engagement and optimize marketing strategies.
Lesson 12. Leveraging Audience Insights for Effective YouTube Marketing
Engaging YouTube's vast audiences effectively demands demographics-driven content creation, backed by community interaction and psychographic understanding. Each strategic move—from video production to partnerships—fortifies a channel's influence and audience loyalty through value-centric content.
Lesson 13. Navigating the Digital Reputation Landscape: Strategies and Insights
Online reputation serves as the fulcrum of brand success in digital marketplaces, shaped by customer interactions and feedback across social media, reviews, and search engine results. A BrightLocal survey in 2022 highlighted that 77% of consumers routinely read online reviews, illustrating their critical role in consumer decision-making.
Lesson 14. Data Types in Digital Marketing
Digital marketing thrives on data-informed strategies using key metrics such as conversion rates and customer acquisition costs for campaign optimization. Balancing privacy with data insights, marketers enhance user interaction by tailoring content and experiences to engage audiences on a more profound level.
Lesson 15. Mastering Your Audience: The Cornerstone of Digital Marketing Success
Mastering digital marketing involves setting clear goals and KPIs aligned with business objectives, allowing for performance tracking and adaptability in campaigns. By continually analyzing data, companies can improve strategies and stay competitive in an ever-changing landscape.

Learning Outcomes

By successfully completing this course, students will be able to:

Identify two key principles of traditional marketing strategies that have retained their relevance in modern digital marketing practices.
Define the evolution of marketing tactics from ancient marketplaces to pre-digital advertising mentioning key technological milestones.
Demonstrate understanding of the components of On-Page, Off-Page, and Technical SEO by applying optimization techniques to a mock website scenario.
Recognize the importance of keyword research in shaping SEO content strategies to enhance website visibility and engagement.
Develop and demonstrate a social media campaign using platform-specific features such as Instagram Stories or TikTok challenges to engage with target audiences effectively.
Define and describe demographic characteristics and content strategies for at least three social media platforms, focusing on how they influence digital marketing outcomes.
Define the role of content marketing in establishing brand identity and thought leadership by describing its impact on customer engagement and loyalty, and providing examples of successful strategies in various industries.
Demonstrate the ability to integrate SEO and analytics in content marketing by analyzing data to optimize content strategies, measure effectiveness, and make data-informed decisions to enhance audience reach and engagement.
Demonstrate the ability to analyze key PPC performance metrics, such as CTR and ROAS, to evaluate and optimize campaign effectiveness for improved marketing outcomes.
Define the key components of a successful PPC campaign by identifying the role of keyword research and audience targeting within digital marketing strategies.
Demonstrate effective use of A/B testing to refine email preheaders and subject lines, improving alignment with audience preferences and boosting open rates through data-driven insights.
Recognize and construct email subject lines that leverage personalization and curiosity to significantly enhance email open rates, as evidenced by measurable engagement metrics.
Define and differentiate key performance indicators (KPIs) in digital marketing by categorizing them based on specific metrics like website traffic, conversion rates, and customer acquisition costs.
Demonstrate mastery of lesson content at levels of 70% or higher.

Additional Course Information

Document Your Lifelong Learning Achievements
Earn an Official Certificate Documenting Course Hours and CEUs
Verify Your Certificate with a Unique Serial Number Online

View and Share Your Certificate Online or Download/Print as PDF
Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media

Course Title: Digital Marketing Fundamentals

Course Number: 57701008

Languages: English - United States, Canada and other English speaking countries

Availability: Accessible from any state in the U.S., this course covers key areas such as California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, and Georgia. The course is also offered in English-speaking nations like Australia, Canada, the UK, and South Africa.

Last Updated: January 2025

CEU Value: 0.6 IACET CEUs (Continuing Education Units)

CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).

Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.

Course Type: Curriculum-Based, Online Class

Instructional Method: Self-Paced, Asynchronous

Assessment Method: End of lesson review exams and course final exam

Course Fee: $120.00 U.S. dollars