Online Class: Google+ for Business

If you have been wondering about how to use Google+ for your business, this comprehensive course is the best way to get started.

COURSE CLOSED

We're sorry, this course is no longer open for enrollment.

13

Lessons
20

Exams &
Assignments
4

Hours
average time
0.4

CEUs

Course Description

If you've been wondering about how to use Google+ for your business, this comprehensive course is the best way to get started. With simple instructions and ideas regarding social media marketing, businesses of every size soon understand why they need to join the Google+ conversation.

Our course "Google+ for Business" contains the following lessons:

· What is Google+?

· Benefits of Google+

· Google+ vs. Other Social Media Platforms

· Setting Up Google+ Accounts for Business

· Design and Your Google+ Business Page

· What is Circling on Google+?

· Ways to Use Google+

· Hangouts on Google+

· Developing Networks

· How to Market with Google+

· Google+ for Local Businesses

· The Future of Google+

This course will help you through the process of setting up, designing, customizing, and then maintaining your Google+ account. Even though you may not have any clue about social media and how to use it, "Google+ for Business" will make sure you're more confident by the end.

From privacy concerns to reaching more people to posting what will create authentic conversations, "Google+ for Business" is ready to help you reach out and see results for your efforts.

Google+ already has more than 400M members and brand pages, and now you can be a part of the conversation too. You just need to get started and you just need the right advice to help you speak up – and be heard.

Courses Frequently Bought Together:

Introduction to CSS

Areas of Study

Course Lessons

Lesson 1. Google Plus: Simplifying Social Connections with Powerful Tools

Google+ is Google's answer to the social media surge, offering seamless worldwide connections with Gmail users. By leveraging Google's powerful search infrastructure, Google+ enhances networking and marketing potential through easy access to massive networks. 11 Total Points

Lesson 1 Video
Review Practice Worksheet: Lesson-1-Downloadable-19902.pdf
Lesson discussions: Reasons for Taking this Course
Complete: Lesson 1 Assignment
Assessment: Lesson 1 Exam

Lesson 2. Simplify and Amplify: Utilizing Google+ Features for Your Brand

Businesses benefit from Google+ by utilizing its diverse, money-saving tools and customizing their digital presence to align with brand identity. By organizing contacts in Circles, companies can share targeted content, fostering meaningful connections without excessive time investment. 9 Total Points

Lesson 2 Video
Review Practice Worksheet: Lesson-2-Downloadable-19904.pdf
Assessment: Lesson 2 Exam

Lesson 3. Navigating Social Media: Google+ in Comparison

Google+ encourages genuine connections by mirroring natural interaction hierarchies through its innovative Circles, setting it apart from the needs of LinkedIn or Twitter. This structure, combined with Google’s comprehensive tools, offers businesses a centralized and efficient marketing hub. 10 Total Points

Lesson 3 Video
Review Practice Worksheet: Lesson-3-StudyGuide-19905.pdf
Assessment: Lesson 3 Exam

Lesson 4. Unleashing the Power of Google+: A Step-by-Step Guide for Businesses

Access to Google+ begins with a Google account setup through Gmail, enabling you to use various business-enhancing tools with minimal tech background needed. After setting up your Google+ page, personalize it for viewer engagement, share the link widely, and start building a follower network by adding people to Circles. 11 Total Points

Lesson 4 Video
Review Practice Worksheet: Lesson-4-WorkSheet-19906.pdf
Complete: Lesson 4 Assignment
Assessment: Lesson 4 Exam

Lesson 5. Effective Branding with Your Google+ Business Page

An initial Google+ setup requires minimal effort, while subsequent strategic design can significantly enhance discoverability. Invest in keyword optimization and consistent visuals to forge a memorable and engaging profile. 11 Total Points

Lesson 5 Video
Review Practice Worksheet: Lesson-5-StudyGuide-19908.pdf
Complete: Lesson 5 Assignment
Assessment: Lesson 5 Exam

Lesson 6. Google+ Circles: Streamline Your Connections

Google+ Circles offer a solution to the challenge of personalized engagement by allowing users to segment their contacts. Businesses can maximize their marketing efforts by addressing each group’s unique needs, enhancing customer satisfaction. 10 Total Points

Lesson 6 Video
Review Practice Worksheet: Lesson-6-Downloadable-19910.pdf
Assessment: Lesson 6 Exam

Lesson 7. Interactive Engagement: Leveraging Google+ to Build Community and Drive Business Outcomes

Promote your business on Google+ by sharing relevant industry information, offering exclusive deals to loyal customers, and encouraging community discussions to increase engagement and sales. 10 Total Points

Lesson 7 Video
Review Practice Worksheet: Lesson-7-Activity-19911.pdf
Assessment: Lesson 7 Exam

Lesson 8. Mastering Google+ Hangouts for Personal Connections and Business Success

Through Google+ Hangouts, businesses can simulate in-person interactions, offering a platform for authentic client engagement and collaboration. This method of communication builds credibility and connection, as it personalizes the online business experience and reassures customers. 11 Total Points

Lesson 8 Video
Review Practice Worksheet: Lesson-8-WorkSheet-19913.pdf
Complete: Lesson 8 Activity
Assessment: Lesson 8 Exam

Lesson 9. Stay Relevant: Crafting Content that Connects

Growing your online presence hinges on consistent, meaningful engagement with your followers by sharing thoughtful content and posing intriguing questions. A proactive approach in audience interaction will nurture loyalty and ensure enduring relationships for business growth. 11 Total Points

Lesson 9 Video
Review Practice Worksheet: Lesson-9-Downloadable-19915.pdf
Complete: Lesson 9 Assignment
Assessment: Lesson 9 Exam

Lesson 10. The Art of Subtle Product Promotion

Google+ marketing emphasizes building trust and connections with the audience before introducing product pitches. By sharing stories, demonstrating product benefits, and highlighting unique features, businesses can engage genuinely without overwhelming followers with constant sales pitches. 10 Total Points

Lesson 10 Video
Review Practice Worksheet: Lesson-10-StudyGuide-19917.pdf
Assessment: Lesson 10 Exam

Lesson 11. Boosting Your Business Locally with Google+

Businesses can significantly enhance local visibility and trust using Google+ Local, enabling them to cater specifically to community needs. By gaining positive reviews from locals, they can extend their influence beyond geographical boundaries and create a robust online presence. 11 Total Points

Lesson 11 Video
Review Practice Worksheet: Lesson-11-WorkSheet-19919.pdf
Complete: Lesson 11 Assignment
Assessment: Lesson 11 Exam

Lesson 12. Anticipating the Evolution of Google+

With more than 400 million users and effective ad strategies, Google+ is a formidable force in the social media sphere. Its future may redefine business operations by integrating more seamlessly into modern internet-connected lifestyles. 11 Total Points

Lesson 12 Video
Review Practice Worksheet: Lesson-12-HomeWork-19921.pdf
Complete: Lesson 12 Assignment
Assessment: Lesson 12 Exam

Lesson 13. Harnessing Google+ for Smart Marketing Strategies

Google+ offers a strategic platform for building enduring customer connections through focused interaction and engagement. Moving away from loud advertisement mechanisms, it plays a pivotal role in crafting effective modern marketing methodologies. 39 Total Points

Lesson 13 Video
Review Practice Worksheet: Lesson-13-StudyGuide-19923.pdf
Lesson discussions: End of Course Poll; Program Evaluation Follow-up Survey (End of Course); Course Comments; Reasons for Taking this Course
Assessment: The Final Exam

165

Total Course Points