Online Class: Negotiation and Persuasion in Business

no certificate
with CEU Certificate*
-
15Lessons
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22Exams &
Assignments -
7Hours
average time -
0.7CEUs
Course Description
Imagine a world where words are your most powerful tools, where your ability to read the room, understand unspoken cues, and craft compelling narratives can transform your career and elevate your personal success. Welcome to "Negotiation and Persuasion in Business"—a course meticulously designed to unlock these abilities and propel you into a realm of exceptional opportunities and lasting influence.
In today's interconnected world, the art of negotiation and persuasion is not just a skill—it's an essential part of life. Whether you're pitching ideas, negotiating salaries, finalizing business deals, or simply navigating daily interactions, your ability to negotiate with finesse and persuade with logic is crucial. This course is crafted for visionaries and dreamers; those who dare to believe that through the power of negotiation, they can create meaningful change.
At the heart of this course is a transformative journey—a journey that begins by exploring the psyche of your counterparts. Every negotiation is a dialogue with multiple layers, and understanding these intricacies is crucial. We delve deep into emotional intelligence—a gateway to transforming negotiations from mere transactional exchanges to meaningful partnerships. Equipped with the tools to explore beneath the surface, you'll learn to identify hidden motivations and tailor your approach to achieve mutually beneficial outcomes.
Empathy and active listening lie at the core of successful negotiation. We're here to show you how these seemingly simple concepts can turn challenges into growth opportunities. By embracing these powerful tools, you will cultivate an environment where innovation flourishes and every interaction holds the potential for success. We teach you to move beyond conflict towards collaboration, enabling you to build bridges and forge relationships that stand the test of time.
But it doesn't stop there. In a dance of diplomacy, mastering negotiation means understanding the symphony of words and silence. Through the keen observation of non-verbal signals and micro-expressions, your communication will transform from mundane to magical. This skill allows you to perceive emotions that words alone cannot capture, granting you the upper hand in every interaction.
Our course places you at the forefront of intercultural negotiation strategies. You'll gain insight into how cultural nuances affect decision-making and power dynamics, ultimately shaping your approach to fit diverse global frameworks. This understanding enables you to transform theoretical knowledge into practical success in any cultural context.
We will guide you meticulously through the potential pitfalls of logical fallacies, equipping you with the persuasive power of ethos, pathos, and logos to construct irrefutable arguments. You'll be armed with the skill to transform a nihilistic ‘no' into a compelling ‘yes.'
In this digital era, where pace and perception matter like never before, we emphasize transparency as a strategic advantage. By highlighting the elements of honesty and trust within negotiations, you'll learn to build connections that are both enduring and deeply enriching. Here, vulnerability turns into strength, and transparency fosters environments where innovation thrives and reputations flourish.
By the end of this course, you will have unlocked the keys to negotiating with both heart and strategy, effortlessly turning challenges into opportunities and skeptics into staunch allies. You'll leave not just with knowledge, but with a new narrative—a story of empowerment, confidence, and an ability to transform visions into reality.
Join us in "Negotiation and Persuasion in Business" and start transforming every conversation into a strategic milestone for success. It's more than just a course; it's a movement towards a future where your voice impacts, influences, and inspires. Secure your place in this transformative journey and redefine what's possible, one negotiation at a time. Start today—because the world awaits the change only you can bring.
- Completely Online
- Self-Paced
- 6 Months to Complete
- 24/7 Availability
- Start Anytime
- PC & Mac Compatible
- Android & iOS Friendly
- Accredited CEUs

Course Lessons
Lesson 1. Beyond Dialogue: Exploring the Counterpart's Psyche
A successful negotiation strategy is founded on having diverse alternatives, empowering companies to maintain control and optimize their outcomes. By uncovering the counterpart's underlying interests and fostering trust, negotiators can transform ordinary deals into mutually beneficial partnerships.Lesson 2. Emotional Intelligence in Negotiation
Emotional intelligence transforms negotiation from a battlefield into a strategic art form, focusing on understanding and managing emotions to influence outcomes. Mastering EI provides an edge in today's global business landscape by enhancing communication across cultural and psychological boundaries.Lesson 3. Negotiation: The Dance of Empathy and Insight
Empathy and active listening are key to accessing the undercurrents of interests that define negotiation success. By focusing on mutual interests, negotiators shift towards collaboration, innovating solutions that transcend positional deadlock and foster enduring partnerships.Lesson 4. Active Listening: A Key to Success
Incorporating active listening into organizational culture enhances communication and innovation, empowering employees to freely share ideas. Through empathy and presence, professionals not only improve negotiations but also elevate teamwork and drive sustainable success.Lesson 5. Mastering Negotiations through Emotional Insight
The impact of emotional intelligence in negotiation is transformative, facilitating the transition from transactional dealings to empathetic interactions. By prioritizing empathy and emotional regulation, negotiators can transform conflicts into collaborations that are financially rewarding and culturally enriching.Lesson 6. The Art of Asking: How Strategic Questions Drive Innovation
Strategic questioning unleashes innovative potential by transforming challenges into growth opportunities and enhancing leadership through critical dialogue. By fostering open exchange and empathy, it resolves conflicts and builds inclusive environments, ensuring organizational success in a dynamic business landscape.Lesson 7. Silent Signals: Mastering Non-Verbal Communication
Micro-expressions offer insight into genuine emotions, providing a depth that spoken words might not capture. Leveraging these cues effectively can guide communication strategies, transforming negotiations into collaborative engagements.Lesson 8. Towards Mastery in Negotiation: Navigating Logical Pitfalls
The mastery of persuasion in business relies heavily on sidestepping logical fallacies—which can subtly corrode arguments—and skillfully using ethos, pathos, and logos. Incorporating narratives and evidence-based reasoning enhances the persuasiveness of one's propositions.Lesson 9. Cultural Nuances in Negotiation: Emotion vs. Rationality
Decision-making and power dynamics vary across cultures, from hierarchical to egalitarian values, influencing negotiation strategies. Recognizing these differences enables negotiators to adapt approaches to fit complex cultural frameworks, promoting collaborative outcomes.Lesson 10. Breaking Barriers: The Transformative Power of Empathy in Negotiations
By categorizing objections into concerns like product, price, timing, and value, negotiators can proactively address and adapt responses. This categorization allows the crafting of tailored strategies that mitigate conflicts and enhance negotiations.Lesson 11. Trust, Empathy, and Strategy in Negotiation
Negotiation thrives on the balance of understanding each party's interests, scientific preparation, and leveraging emotional intelligence to facilitate empathetic communication. These elements collectively forge enduring partnerships by fostering transparency and adaptability across diverse negotiation contexts.Lesson 12. Harnessing Persuasion to Elevate Business Negotiations
Recognizing the distinct techniques between distributive and integrative negotiations allows businesses to maximize outcomes; the former involves a competitive 'win-lose' approach, while the latter focuses on achieving collaborative 'win-win' solutions. This comprehension aids in steering dialogues towards cooperative ventures, enhancing collective growth and innovation.Lesson 13. Transparency as a Strategic Advantage in Business
Honesty forms the foundation of credible business communication, fostering environments for open dialogue and collaborative problem-solving. Even when perceived as a vulnerability, honesty strengthens credibility and customer loyalty, as seen in industries like airlines handling delays transparently.Lesson 14. Negotiating with Heart and Strategy
In today's digitally connected world, adapting to cultural shifts and leveraging technology are imperative for modern negotiators. True success in negotiation comes from mastering the delicate blend of timing, cultural awareness, and strategic question-asking.Lesson 15. The Art of Negotiation: Transforming Challenges into Opportunities
Negotiation and persuasion transform challenges into opportunities by combining empathy, strategic communication, and genuine engagement to create lasting relationships and successful outcomes. A young entrepreneur exemplifies these skills by securing investment and a trusted advisor from a seasoned investor through powerful storytelling and aligning shared values.
Learning Outcomes
- Define multiple alternative strategies to strengthen negotiation positions, enabling pivoting between diverse prospects for improved business outcomes.
- Recognize and apply emotional intelligence techniques to balance logic and empathy during negotiations, enhancing communication and fostering mutually beneficial agreements.
- Demonstrate the ability to adapt negotiation strategies by using emotional intelligence to manage emotions and foster collaborative interactions.
- Recognize and describe the five integral components of emotional intelligence and their roles in enhancing negotiation outcomes.
- Apply active listening and empathy to uncover hidden interests, illustrating an understanding of how these skills foster trust and collaboration in negotiation scenarios.
- Recognize and differentiate between positions and interests in a negotiation, demonstrating the ability to identify underlying motivations driving explicit demands.
- Demonstrate the ability to utilize active listening techniques such as paraphrasing, asking open-ended questions, and maintaining eye contact during a negotiation scenario.
- Describe how active listening can build trust and enhance persuasive ability by identifying emotions and underlying motivations in a business negotiation context.
- Define emotional intelligence and identify its key components related to negotiation, such as self-awareness, empathy, and emotional regulation.
- Demonstrate the ability to apply emotional regulation techniques in high-pressure negotiation scenarios to maintain composure and achieve favorable outcomes.
- Define strategic questioning and demonstrate its role in fostering innovation and collaboration within a business setting
- Identify specific strategies for employing empathetic communication to effectively resolve conflicts and build inclusive environments in the workplace
- Recognize and interpret micro-expressions to uncover true emotions during interactions, enabling strategic adjustments and improved negotiation outcomes.
- Demonstrate mastery of lesson content at levels of 70% or higher.
Additional Course Information

- Document Your Lifelong Learning Achievements
- Earn an Official Certificate Documenting Course Hours and CEUs
- Verify Your Certificate with a Unique Serial Number Online
- View and Share Your Certificate Online or Download/Print as PDF
- Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media

Choose Your Subscription Plan
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Includes CEUs | X |
Self-paced |
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Time to complete | 6 months |
No. of courses | 1 course |
Certificate & CEUs
This course only
Includes certificate |
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Includes CEUs |
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Self-paced |
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Instructor support |
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Time to complete | 6 months |
No. of courses | 1 course |
Certificates & CEUs
Includes all 600+ courses
Includes certificate |
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Includes CEUs |
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Self-paced |
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Instructor support |
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Time to complete | 12 Months |
No. of courses | 600+ |
Certificates & CEUs
Includes all 600+ courses
Includes certificate |
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Includes CEUs |
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Self-paced |
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Instructor support |
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Time to complete | 24 Months |
No. of courses | 600+ |
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