Online Class: Advanced Customer Relationship Management

no certificate
with CEU Certificate*
-
15Lessons
-
22Exams &
Assignments -
5Hours
average time -
0.5CEUs
Course Description
In the labyrinth of today's hyper-connected digital world, where customer expectations evolve at a breakneck pace, the key to thriving lies in mastering the art of Advanced Customer Relationship Management (CRM). Imagine transforming your approach from simply managing customer data to crafting enriched, rewarding relationships that serve not only business growth but also customer delight. Our Advanced Customer Relationship Management course is your launch pad into a realm of sophisticated CRM tactics, tailor-made for the ambitious professional eager to navigate and excel in modern markets.
This isn't just an ordinary class—it's an invitation into a transformative journey, where cutting-edge technology meets empathy, and science meets the art of human relationships. Here, you'll uncover the boundless potential of Artificial Intelligence and Machine Learning, positioning yourself light-years ahead in predicting customer needs and desires. Dive deep into the analytics that unravel not just numbers, but stories; stories of your customers, that, when told well, can fuel loyalty and exponential growth.
We don't just show you how to use predictive analytics; we revolutionize how you see the future of customer interactions. Armed with insights from the latest in AI and IoT, you'll learn to predict, not just react. By mastering these tools, you'll have the prowess to craft proactive strategies that keep you ahead of the curve, giving your service delivery a precision that resonates with today's discerning consumers.
The magic of our course lies in its practicality and personalization. We will guide you through the intricate process of customer segmentation. Imagine breaking down your expansive customer base into precise segments, allowing your marketing strategies to evolve from a broad stroke to a targeted masterpiece, a canvas where every campaign speaks directly to the heart of varied consumer groups. This targeted approach ensures that your efforts are not in vain, but rather a symphony of satisfaction and long-term loyalty.
Whether you're a small business or an emerging enterprise, the democratization of AI through this course enables you to compete on an even playing field with giants in your industry. You will learn to innovate using AI and CRM strategies designed for immediate application, removing constraints and opening doors to efficiency and personalization previously unattainable.
Seamlessness across customer journeys isn't just a notion here; it's a reality. With omni-channel CRM, you'll be equipped to offer customers an experience that feels effort-free, significantly boosting their satisfaction and, ultimately, loyalty. This course empowers you to integrate customer interactions across platforms, ensuring no touchpoint is ever isolated, weaving a coherent narrative of your brand that they cannot ignore.
Furthermore, engage and extend your professional network with ease and finesse, leveraging platforms like LinkedIn—not only to assert your authority but to connect deeply with decision-makers and thought leaders. Through our course, you'll harness the power of social media as a pulse check for your customer relationship management strategies, staying ahead of trends and behaviors that could shape your business's future.
In the heart of our curriculum lies the untapped power of active listening—because true customer service transcends transactions and touches on real human connections. By understanding both solicited and unsolicited feedback, you'll master the art of transforming customer voices into tangible business victories.
Let's not forget the future—a future brimming with opportunities for AI and emotional engagement. Through this course, you'll learn to anticipate needs far beyond what is spoken, securing loyalty and delight.
Data privacy and compliance are not just boxes to tick but strategic imperatives. You'll emerge as a leader in ethical data practices, a beacon of trust in an age of skepticism. Equip yourself, not just to meet but to exceed legal expectations, thereby fortifying your customer relationships with integrity.
Are you ready to redefine your professional narrative and grow your business with unparalleled CRM expertise? This course isn't just an opportunity; it's an imperative step in your career, ensuring you don't just keep pace with the future, but shape it. The time to elevate your skills and see your visions of CRM excellence come to life is now. Enroll today and transform your understanding into strategic success and personal triumphs.
- Completely Online
- Self-Paced
- 6 Months to Complete
- 24/7 Availability
- Start Anytime
- PC & Mac Compatible
- Android & iOS Friendly
- Accredited CEUs

Course Lessons
Lesson 1. Harnessing AI and Machine Learning for Predictive Customer Analysis
In a competitive market, mastering consumer insights through advanced CRM is essential for personalized customer relations, leveraging AI and data analytics to anticipate and fulfill unique needs. Deep understanding, built on diverse analytics and empathy, fosters loyalty and growth while maintaining ethical data practices.Lesson 2. Leveraging Predictive Analytics in CRM for Future Success
Emerging technologies like AI and IoT revolutionize CRM integrations by providing predictive insights and real-time customer interaction data. These technologies enable proactive strategies and efficient service delivery tailored to customer behaviors and preferences.Lesson 3. Customer Segmentation and CRM
Breaking down an expansive customer base into targeted segments allows businesses to optimize their marketing strategies and enhance customer satisfaction. This segmentation approach leverages demographic, psychographic, behavioral, and geographic insights to foster personalized customer experiences and long-term loyalty.Lesson 4. AI in CRM: Enhancing Personalization and Efficiency
For small and medium-sized businesses, AI in CRM offers a level playing field against larger competitors by making advanced customer relationship strategies accessible and affordable. This democratization of AI technology empowers companies of all sizes to innovate in delivering customized customer experiences.Lesson 5. Omni-Channel CRM: Redefining Seamless Customer Journeys
Omni-Channel CRM aligns with Gartner’s findings that reducing customer effort is vital for loyalty, offering streamlined processes and data integration. This approach enhances satisfaction and retention, driving revenue growth.Lesson 6. Networking: A Catalyst for Innovation and Diversity
Engaging with diverse professionals expands your horizons and enriches your network, offering insights into different fields and sparking creativity. These authentic relationships not only support career growth but also nurture empathy and leadership skills.Lesson 7. Social Media: The New Pulse of Customer Relationship Management
Professional networking thrives on LinkedIn’s robust infrastructure, allowing businesses to assert thought leadership and cultivate invaluable B2B relationships. Strategic use of its features, like publishing insightful articles, enables deep connections with decision-makers, reinforcing authority and engagement within professional circles.Lesson 8. Listen Deeper: The Transformative Power of Active Listening in Customer Service
Integrating environmental education into traditional curricula through an interdisciplinary approach can transform learning by providing students with vital problem-solving skills and environmental stewardship. Schools can foster innovation by partnering with local organizations and leveraging technology for immersive learning experiences.Lesson 9. Types of Customer Feedback
Solicited feedback, actively gathered post-interactions, allows businesses to assess specific features or services, leading to targeted improvements. Meanwhile, unsolicited feedback offers surprising insights, like spotting device glitches, steering timely updates and quality enhancements.Lesson 10. The Future of CRM: Integrating AI and Emotional Engagement
Advanced CRM involves deeply understanding customer needs and behaviors to form strategies that foster strong relationships and drive organizational success. By anticipating both spoken and unspoken customer needs, businesses can exceed expectations and secure loyalty.Lesson 11. Strategic Use of Predictive Analytics to Curb Customer Churn
The integration of high-quality data and machine learning models in customer retention strategies allows businesses to uncover subtle patterns and engage at-risk customers with tailored interventions. By focusing on the customer lifetime value, organizations can prioritize resources towards high-value segments, enhancing satisfaction and retention.Lesson 12. Enhancing Customer Engagement with CRM Automation
CRM automation tools play a crucial role in evolving customer experiences, providing personalized interactions that resonate with individual needs. By utilizing data analytics, businesses can predict customer preferences and engage more effectively, thus minimizing administrative tasks and maximizing strategic communication efforts.Lesson 13. CRM Systems and Privacy: Compliance as a Strategic Imperative
With regulations such as GDPR and CCPA introducing stringent protocols, CRM systems must ensure transparency and customer consent to effectively manage and utilize data. This alignment not only fulfills legal expectations but also strengthens customer trust, positioning companies as ethical leaders in relationship management.Lesson 14. Mastering the Art of Exceptional Customer Service: A Strategic Guide
Continuous training is essential for meeting changing customer needs, as a single training session is no longer enough. Engaging role-plays, workshops, and online modules can boost staff skills, promoting effective service interactions.Lesson 15. Empowering Employees through Unified CRM Platforms
Since its inception in the 1980s, CRM technology has matured alongside advancements like cloud computing and AI, offering businesses unprecedented operational flexibility. Leaders like Salesforce harness these innovations to deliver data-driven customer insights, driving both engagement and productivity.
Learning Outcomes
- Analyze the impact of empathy and cultural understanding on customer service effectiveness by role-playing diverse customer interaction scenarios and receiving feedback.
- Demonstrate the ability to use data-driven methods and sophisticated CRM tools to analyze customer preferences and predict purchasing behavior by completing a case study analysis.
- Analyze the impact of CRM system integration on business productivity by assessing specific outcomes such as sales productivity improvements and increased customer satisfaction percentages within a defined time frame.
- Define data sources and explain their significance in CRM integration by identifying at least three types of data sources and describing one concrete example of their application.
- Demonstrate the application of data-driven customer segmentation techniques, such as predictive analytics, cluster analysis, and data mining, to enhance personalized marketing strategies within CRM systems.
- Define customer segmentation by identifying the main criteria used, such as demographics, psychographics, behavioral patterns, and geographic data, and explain its importance to CRM.
- Demonstrate the application of AI-driven tools, like chatbots and predictive analytics, to enhance customer service efficiency and personalization in business operations.
- Define the role of AI in improving customer engagement within CRM systems by analyzing data to tailor marketing strategies and interactions.
- Demonstrate the ability to create a seamless customer journey using Omni-Channel CRM by connecting various customer touchpoints to ensure consistency and personalization.
- Define and differentiate between Omni-Channel and Multi-Channel CRM strategies, highlighting their unique features and impacts on customer experience.
- Demonstrate the creation and execution of a strategic personal brand on social media that prioritizes authenticity, engagement, and consistent messaging to expand professional reach and influence.
- Identify effective strategies for leveraging professional networks to enhance career growth and develop authentic relationships, including the use of social media platforms.
- Define how businesses can leverage Facebook's diverse features for customer relationship management to enhance brand loyalty.
- Demonstrate mastery of lesson content at levels of 70% or higher.
Additional Course Information

- Document Your Lifelong Learning Achievements
- Earn an Official Certificate Documenting Course Hours and CEUs
- Verify Your Certificate with a Unique Serial Number Online
- View and Share Your Certificate Online or Download/Print as PDF
- Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media

Choose Your Subscription Plan
No Certificate / No CEUs
This course only
Includes certificate | X |
Includes CEUs | X |
Self-paced |
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Instructor support |
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Time to complete | 6 months |
No. of courses | 1 course |
Certificate & CEUs
This course only
Includes certificate |
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Includes CEUs |
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Self-paced |
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Instructor support |
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Time to complete | 6 months |
No. of courses | 1 course |
Certificates & CEUs
Includes all 600+ courses
Includes certificate |
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Includes CEUs |
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Self-paced |
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Instructor support |
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Time to complete | 12 Months |
No. of courses | 600+ |
Certificates & CEUs
Includes all 600+ courses
Includes certificate |
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Includes CEUs |
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Self-paced |
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Instructor support |
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Time to complete | 24 Months |
No. of courses | 600+ |
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